Inside the Dynamic Machine Economy: Key Insights from the PARTS SUMMIT 2025

Content:

• Resilience as the New Growth Strategy
• From the Old to the New Machine Economy
• From Data to Confidence
• From Vision to Practice 
• Panel Discussion: From Gut Feeling to Data Confidence
• Takeaways 

“Customers don’t just buy parts – they buy confidence.”  With this message, Dr. Martin Ruth and Anurag Garg opened the PARTS SUMMIT 2025 in Ludwigsburg, Germany, bringing together over 200 industry experts and aftermarket leaders from across the machine manufacturing sector. 

Their core message: 

• Data, AI, and resilience are shaping the next era of machine manufacturing.
• Competitive advantage depends on turning complexity into clarity, and trust into performance.

Resilience as the New Growth Strategy

Ruth emphasized that aftermarket is no longer a sideline but the engine of resilience. In an era marked by global instability, resilient supply chains are not merely efficient. They are intelligent and adaptive. “Resilience is the new growth strategy,” Ruth noted. “It’s about anticipating change before it hits, not reacting after.” Manufacturers who connect local strength with global agility will be best prepared to transform uncertainty into opportunity.

From the Old to the New Machine Economy

The industry is shifting from static to dynamic. Rigid pricing, organizational silos, and gut-based decision-making belong to the past. The new approach requires: 

• Market-based pricing guided by real data 
• Transparency across aftermarket and new equipment 
• Real-time decision-making through intelligent systems 

This marks the rise of the Dynamic Machine Economy, a marketplace built on agility, trust, and continuous intelligence. 

From Data to Confidence

Anurag Garg, Chief Product & Technology Officer at MARKT-PILOT, presented MP ONE, Markt-Pilot’s unified pricing performance platform that transforms pricing from a reactive process into a continuous growth system. It connects the full lifecycle of pricing, from data insight to decision-making to measurable results, so manufacturers can act with clarity, confidence, and impact. 

MP ONE unites market intelligence, competition analytics, data and AI in one integrated environment, delivering the pricing performance platform that empowers manufacturers to make faster, smarter, and more profitable pricing decisions. 

It empowers users to: 

• Set competitive prices based on real-world data 
• Integrate market insights into daily workflows 
• Configure and monitor all price decisions in one place 
• Build measurable trust, internally and with customers 

Confidence isn’t coincidence. It’s built through data consistency, process discipline, and transparent decisions.

Chief Product & Technology Officer, MARKT-PILOT Anurag Garg

From Vision to Practice 

Several pioneers showcased how strategy turns into tangible results: 

• TRUMPF demonstrated a customer-centric service model powered by data, AI, and automation.
• FORD offered a cross-industry view, showing how predictive analytics and connected services redefine trust and efficiency.
• HYMMEN, BAUER, and HELLER Services revealed how transparency, AI, and agility drive measurable growth in global parts and service markets. 
  
•  

Panel Discussion: From Gut Feeling to Data Confidence 

One of the highlights of the summit was the panel discussion: “How can manufacturers move from gut feeling to data-driven pricing?” 

The conversation brought together: 

• Andreas Paatz, Managing Director, KAPP NILES 
• Christian Branding, Director Service & Aftermarket, Optima Industries 
• Andris Mikulis, Director of Customer Success, MARKT-PILOT 

The debate reflected a shared conviction and different perspectives on how to achieve it. 

Andreas Paatz stressed the need for organizational transparency and acceptance: “Only when teams understand and trust the data can they explain and defend prices confidently toward customers.” He argued that pricing transformation begins internally by empowering people, confronting blind spots, and breaking down silos. 

Christian Branding highlighted value-based pricing as the cornerstone of sustainable margins: “Pricing is leadership work. But the team must be equipped and empowered to act.” He emphasized that clear communication, continuous market observation, and adjusting price image are key to stable profitability and customer perception. 

 Andris Mikulis added the technological and global perspective: “The future of pricing lies in market transparency, automation, and the ability to act on data fast.” He pointed out the rise of new roles like strategic pricing manager, where human judgment and AI insights merge to make smarter, faster decisions. 

The panel’s shared conclusion: The journey to market-based pricing isn’t a single leap, it’s a cultural transformation that requires courage, learning, and iteration. 

Takeaways

• Data replaces intuition: Market insights drive better pricing decisions. 
• Resilience is growth: Intelligent supply chains secure competitiveness. 
• Trust is the true product: Customers buy reliability, not just spare parts. 
• Dynamic Machine Economy: A new era where agility meets intelligence. 

As the summit concluded, one message stood out: True transformation doesn’t happen on stage. It happens in collaboration, in shared learning, and in the courage to act. 

The PARTS SUMMIT 2025 made one thing clear: the Dynamic Machine Economy is no longer a vision, but a movement. It connects people, technology, and data under a shared goal: to make decision-making faster, smarter, and more confident.

Looking ahead to 2026, one question will define the industry: Who dares to turn data into lasting trust?  

Watch the highlight video of the PARTS SUMMIT 2025 here!  

Experience the key moments, insights, and energy that defined the Dynamic Machine Economy in motion. 

The next PARTS SUMMIT will take place in 2026. More information and online registration will be available soon at www.parts-summit.com