Learn more about how machine manufacturers can achieve a competitive advantage in the aftermarket with a radical transformation of pricing. Download our guide for success in the new normal of parts business.
💡Pricing Performance turns pricing into a strategic growth discipline, combining real-time intelligence, guided decisioning, and measurable performance to move from reactive to proactive pricing.
💡 Market clarity is essential: Integrating internal and external market data gives manufacturers a real-time view of competition, parts, and pricing trends, enabling faster and more confident decisions.
💡 Data-driven decisioning builds confidence by aligning pricing actions with business goals, identifying revenue opportunities, and ensuring decisions are explainable, consistent, and scalable.
💡 Continuous performance measurement drives impact: tracking margins, win rates, and revenue outcomes in a dedicated software allows to refine pricing strategies and achieve sustained, profitable growth.
The manufacturing world is being reshaped by disruption. New competitors are emerging from unexpected regions, global conflicts and tariffs are shifting costs overnight, and supply chain instability is eroding margins that once felt secure. In this setting, pricing, long treated as an operational afterthought, has quickly become one of the most strategic levers for survival and growth.
Historically, manufacturers relied on instinct and legacy systems to inform their pricing decisions. However, this approach is no longer sufficient. Experience remains invaluable, but it must now be complemented by real-time, data-driven intelligence. In the new era of manufacturing — the Dynamic Machine Economy, where machines with sensors, AI, and blockchain technology can interact, trade, and make decisions autonomously and in real time — leaders need a way to see what is happening across markets, make confident pricing decisions, and continuously measure their impact.
This is the foundation of Pricing Performance. A new discipline transforms pricing from a reactive, static process into a proactive, dynamic strategy that is both measurable and optimized for growth. MARKT-PILOT is defining and leading this category, helping machine manufacturers move from gut feel to guided precision.
Pricing Performance is a strategic discipline that turns market data and pricing decisions into measurable outcomes. It connects three key components to a new pricing rationale: Intelligence, Decision, and Performance, creating a framework that helps pricing leaders to manage the complexities of modern markets and make pricing a true driver of growth and competitive advantage.
In the manufacturing industry, Pricing Performance is essential in responding to an volatile market shaped by global trade shifts, supply chain disruptions, and increasing competition. Understanding pricing as a complex discipline and not only as a last step in the production process ensures that manufacturers don’t just react to market changes. They are able to anticipate and adapt to them, ensuring their pricing strategy remains relevant and impactful.
The foundation of Pricing Performance lies in the ability to gather and process both internal and external data.
This includes real-time market signals, competitor pricing, and parts data. By unifying and analyzing this information, machine manufacturers gain a comprehensive view of the market and their position within it.
This continuous flow of information is crucial for making informed decisions.
Desired Outcome:
Clarity that enables faster, more confident pricing actions that reflect the true market environment.
With reliable intelligence in hand, the next step is making guided, explainable pricing decisions. Decisioning is about translating real-time market data into actionable pricing strategies that align with business goals.
This includes identifying opportunities to optimize revenue, adjusting pricing based on market conditions, and automating pricing actions that can scale. These decisions are not just based on gut feeling but are based on clear and up-to-date data that can be consistently applied across the organization.
Desired Outcome:
Confidence that empowers manufacturers to make defensible decisions backed by clear data, ensuring that every move is consistent and traceable.
The final piece of the Pricing Performance framework is Performance; measuring the outcomes of pricing decisions.
This component is focused on tracking the impact of each pricing action taken, ensuring that pricing managers and leaders alike can quantify results and adjust strategies accordingly. By continuously measuring performance, businesses can refine their strategies, identify what’s working, and optimize pricing to maximize profitability and market share.
Desired Outcome:
Impact that helps refine strategies for profitable growth by continually assessing the effectiveness of past actions and making improvements for the future.
The parts business in machine manufacturing is facing an increasingly complex and competitive environment. Manufacturers must adapt to rapid shifts in market conditions, supply chain disruptions, and the entry of new competitors. The challenge is clear: how can machine manufacturers stay ahead of these changes while optimizing their pricing strategies for growth?
A strong and deep-embedded Pricing Performance provides significant benefits for machine manufacturers, especially in the aftermarket, where precision, efficiency, and adaptability are crucial. By integrating intelligence, decisioning, and performance measurement into one cohesive platform for pricing decisions, manufacturers can unlock new opportunities for growth.
MP ONE is MARKT-PILOT’s unified Pricing Performance platform that transforms pricing from a reactive process into a continuous growth system. Discover how to act with clarity, confidence, and impact.
MARKT-PILOT empowers machine manufacturers to turn pricing into a pillar of growth. In an era where costs shift overnight, competitors move faster than ever, and global volatility reshapes markets, manufacturers need more than instinct to stay ahead.
Through our unified Pricing Performance platform, MP ONE, MARKT-PILOT helps machine manufacturers make pricing effortless — connecting intelligence, decision-making, and performance measurement into one system that delivers clarity, confidence, and measurable impact.
Simple Implementation
Ready to use in less than 30 minutes. No integration or training required.
Accurate Results
MARKT-PILOT takes over market price research for spare parts and delivers validated results.
+24,500 data sources
Access to validated data points from various online and offline sources for unrivaled data accuracy.
Price intelligence enables machine manufacturers with strategic insights to optimize their pricing strategies. Our whitepaper Price Intelligence in Machine Manufacturing provides the key knowledge and tools to increase competitiveness in the parts business.
As global markets grow more unpredictable and competition increases, machine manufacturers must move away from reactive pricing and adopt a proactive, data-driven and holistic approach. By implementing Pricing Performance as a core discipline, manufacturers can not only make smarter, more informed pricing decisions that support sustainable growth and profitability but also gain a clear understanding of the impact of their decisions.
Pricing Performance is a dynamic, data-driven approach that empowers machine manufacturers to optimize their pricing strategies with intelligence, make informed decisions, and continuously measure the impact of those decisions. It’s an essential discipline for handling the complexities of the current manufacturing market, turning pricing from a reactive task into a powerful engine for sustained growth.
Pricing Performance is the discipline of using real-time market data to make proactive, data-driven pricing decisions that can be continuously measured for impact. For machine manufacturers, especially in the parts business, it’s crucial because it helps optimize pricing strategies, improve margins, and ensure consistent growth in a volatile market. By adopting Pricing Performance, manufacturers can move from reactive pricing to more strategic, intelligent decision-making that drives profitability.
MP ONE is the platform that operationalizes Pricing Performance by unifying intelligence, decisioning, and performance tracking. The key benefits include:
Yes, Pricing Performance is a powerful discipline for maintaining competitiveness. It provides real-time visibility into pricing trends and competitor actions, enabling manufacturers to respond quickly to market changes and price fluctuations. By proactively adjusting their pricing strategies, manufacturers can optimize margins, stay ahead of competitors, and continue growing even in challenging market conditions.
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