The VDMA Baden-Württemberg conducted an interview with Founder, Tobias Rieker and synthavo on intelligent solutions in the spare parts business in...
Innovation and AI as the Key to Sustainable After Sales Service
In a recent interview with KVD, MARKT-PILOT CEO, Alex Morbe, discusses the challenges and opportunities facing the machine manufacturing industry in the realm of service, with a focus on spare parts.
In a recent interview with KVD, MARKT-PILOT CEO, Alex Morbe, discusses the challenges and opportunities facing the machine manufacturing industry in the realm of service, with a focus on spare parts. The machine manufacturing sector is currently contending with issues such as a shortage of skilled labor and the need for digitization. Particularly, the after sales segment offers substantial room for improvement, especially in optimizing spare parts management. Many manufacturers in the industry are primarily focused on their core business and struggle to adopt digital tools.
Alex emphasizes the importance of efficiently implementing digitization by establishing a clear vision and goals for digital transformation. Identifying areas where digitization can directly enhance efficiency and value is crucial. Collaborating with innovative Software-as-a-Service (SaaS) companies can provide specialized expertise, allowing machine manufacturing firms to concentrate on their core operations while advancing their digital capabilities. This collaboration not only improves efficiency but also boosts sales and profitability.
In the spare parts sector, Alex identifies three primary benefits: time and resource savings, increased sustainability and economy, and an extended machine life cycle. For machine manufacturing companies, understanding the evolving competitive landscape is essential. Customers invest in spare parts to avoid costly downtime, and third-party providers have recognized this potential, while some machine builders continue to focus on selling new machines. A closed cycle where customers purchase spare parts directly from the manufacturer is vital for prolonged machine use, improved quality, and lasting customer relationships. To achieve this, market insight regarding prices and lead times from third-party suppliers is crucial. MARKT-PILOT offers an innovative solution that processes market information and facilitates intelligent pricing decisions.
Alex concludes by highlighting key findings from recent years, including the increasing pressure to innovate in response to changing market conditions, the significance of digitalization and technologies like AI and IoT, the importance of quick time-to-value for customers, the role of transparency in differentiating from competitors, the growing emphasis on sustainability, and the value of knowledge transfer through collaboration between machine manufacturing companies, B2B start-ups, and innovative solution providers. These insights underscore the need for innovation in machine manufacturing to adapt to market dynamics, enhance sustainability, and remain competitive while delivering efficient and accessible solutions to customers.
For the full interview, visit KVD - Innovation und ki als Scluessel fuer Nachhaltigen After Sales Service