MARKT-PILOT appoints Shervin Esfahani as VP Global Marketing to advance innovation, foster collaboration, and transform OEM aftermarket growth.
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Chicago, 5. September 2025 – MARKT-PILOT, a leading provider of market-based spare parts pricing intelligence for machine manufacturers (OEMs), today announced the appointment of Shervin Esfahani as Vice President of Global Marketing. Esfahani, who joined the company in late July, will lead global marketing strategy and execution as the company scales its international presence across Europe and North America.
Bringing over 15 years of marketing leadership experience across B2B, B2G, and B2C sectors, Esfahani has deep expertise in AI and SaaS growth strategies. Before joining MARKT-PILOT, he served as Chief Marketing Officer at Rekor Systems (NASDAQ: REKR), where he helped transform the company from a niche hardware provider into a global leader in AI-driven roadway intelligence. Over nearly five years at Rekor, he scaled a full-stack marketing organization that supported record-breaking revenue growth.
Esfahani holds an MBA from the Johns Hopkins Carey Business School and a Bachelor of Science in Biology from Loyola University Chicago. With a foundation in NIH-funded biomedical research and a STEM background, he brings a data-driven, scientific mindset to marketing and organizational leadership.
Esfahani highlights the unique value of the company’s platform: “The product solves a mission-critical pain point for OEMs with data and intelligence that no one else can match. It transforms the concept of a static and opaque manufacturing economy into one that is dynamic and transparent, where the aftermarket becomes a true growth pillar.”
“MP is redefining the manufacturing economy and solving one of the toughest problems in the industry with clarity, intelligence, and speed. I’m excited to help scale this vision globally, making MP the partner every OEM turns to when they think about growth and pricing intelligence.”
He emphasizes that MARKT-PILOT not only has disruptive technology but also an outstanding culture. “I’m deeply impressed by the people at MP, the culture they’ve built, and the passion they bring every day. This is exactly the kind of team you want in a scaling company. That combination is rare and it’s why we can win.”
In the near term, Esfahani will concentrate on strengthening the marketing organization by clarifying roles, creating accountability, and aligning strategy across the company. His priorities also include accelerating pipeline generation in North America, sharpening market positioning so that customers clearly understand how MARKT-PILOT is different, and building tighter collaboration with sales, product, and customer success teams.
“What excites me most is the chance to shape a category-defining company at a critical inflection point,” Esfahani said. “ This inflection is where we’re building for scale and positioning ourselves to compete at the global enterprise level. That transformation work is what energizes me.”
“MP is redefining the manufacturing economy and solving one of the toughest problems in the industry with clarity, intelligence, and speed. I’m excited to help scale this vision globally, making MP the partner every OEM turns to when they think about growth and pricing intelligence.”
Looking back on his career, Esfahani names two achievements that he is most proud of: building marketing teams that outlast him, becoming strategic engines of growth rather than cost centers; and successfully positioning companies to “punch above their weight” and establish themselves as world-class leaders.
At MARKT-PILOT, he plans to foster innovation with a philosophy of open collaboration and creative risk-taking. “Innovation comes from honest, transparent, and cross-functional collaboration. Tight alignment between marketing, product, sales, and customer success allows us to shape products and go-to-market strategies more effectively. I tell my teams I want them to fail, because it means they’re trying new things. The key is to learn quickly and adjust.”
With Esfahani’s appointment, MARKT-PILOT strengthens its leadership bench at a pivotal moment in the company’s growth journey. His mix of data-driven strategy, category-creation expertise, and passion for building durable marketing organizations will play a central role as the company continues to expand globally and redefine how OEMs approach the aftermarket.
About MARKT-PILOT
MARKT-PILOT is a leading provider of software for market-based spare parts pricing in machine manufacturing. The solutions enable OEMs to conduct precise market price research, automated price recommendations, and optimized strategies. Customers benefit from increased sales, margins and customer satisfaction in their parts business. Headquartered in Stuttgart and with offices in Chicago, Milan and Stockholm, MARKT-PILOT supports around 200 machine manufacturers worldwide. The company employs more than 150 people and received Series A funding of EUR 40 million in 2024. MARKT-PILOT's technology is based on many years of industry experience and offers comprehensive market transparency for spare parts.
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