Chicago, June 3, 2025 - On June 26, 2025, PARTS FORUM returns to Chicago for its third edition, hosted by MARKT-PILOT. The event brings together leaders and innovators from the machine manufacturing industry to discuss the future of the parts business focusing on digital transformation, pricing strategies, and operational excellence. This year, renowned companies such as Siemens Energy, Vermeer, and Douglas Machine have confirmed their participation, alongside John Rozum from the Association of Equipment Manufacturers (AEM).
This year’s PARTS FORUM will feature a comprehensive agenda, including keynote presentations, expert panels and networking opportunities. Attendees can expect insights from industry pioneers and networking opportunities with professionals from North America. The forum addresses critical topics such as aftermarket trends, pricing strategies, and the impact of digitalization on service operations.
Data-Driven Insights for the Aftermarket: Global Parts & Service Report 2025
A highlight of the event will be the official unveiling of the Global Parts & Service Report 2025, developed by MARKT-PILOT. This groundbreaking report, the first of its kind, provides an in-depth, data-driven analysis of the parts and service sector in machine manufacturing. Drawing on a proprietary survey conducted in early 2025 of over 250 industry professionals and hundreds of thousands of data points from MARKT-PILOT’s internal database, the report benchmarks aftermarket operational performance, identifies key drivers and challenges, and presents emerging trends.
The Global Parts & Service Report 2025 will be made available to industry professionals on June 26th in both North America and Europe, offering unprecedented insights to support long-term success in the parts and service business. The executive summary of the report is already available for download.
More about the Global Parts & Service Report 2025 here.
Shaping the Equipment Sector: Insights from AEM
The speaker lineup features leading industry experts: Santiago Velez Gonzalez (Siemens Energy) will share insights on AI-driven pricing transformation and digital change management, while John Orton (Okuma America) will focus on innovative pricing strategies and operational efficiency. Both speakers bring decades of experience in driving digitalization and profitability in their respective fields.
Additionally, Phil Evans (Hussmann Corporation) will offer insights into how pricing strategies contribute to Hussmann’s commercial success. He will examine why pricing strategies matter and offer examples of how to rethink them. The audience can expect a deep dive into market-based pricing strategies and a discussion of practical takeaways to implement in their own organizations.
John Rozum, Senior Director at the Association of Equipment Manufacturers (AEM), will provide valuable insights into the future of the heavy equipment industry at PARTS FORUM 2025. In his presentation, he will discuss how technology, data, and advocacy are shaping the construction and agricultural equipment sectors, with a focus on the evolving needs of end users and industry stakeholders. Rozum will also highlight AEM’s initiatives to promote innovation and digital transformation, as well as the association’s role in supporting manufacturers through regulatory changes and industry-wide collaboration.
PARTS FORUM serves as a central platform for knowledge exchange and networking in the machine manufacturing aftermarket. MARKT-PILOT acts as a community builder, encouraging collaboration among decision-makers, pricing experts, and service leaders.
About MARKT-PILOT
MARKT-PILOT is a leading provider of software for market-oriented parts pricing in machine manufacturing. The solutions enable OEMs to conduct accurate market price research, automated price recommendations, and optimized strategies. Customers benefit from increased sales and margins as well as higher customer satisfaction in the parts business. Headquartered in Stuttgart and with offices in Chicago, Milan and Stockholm, MARKT-PILOT supports more than 200 machine manufacturers worldwide. The company employs around 150 people and received Series A financing of EUR 40 million in 2024. MARKT-PILOT's technology is based on many years of industry experience and offers comprehensive market transparency for parts. www.markt-pilot.com
Press Contact:
Carsten Lüdtge
PR Manager / Content Marketing Manager
MARKT-PILOT GmbH
carsten.luedtge@markt-pilot.com
