Tim Geyer on Pricing Podcast: Rethinking Cost-Plus: The Journey to Market-Based Pricing

Tim Geyer discusses market-based pricing on the latest episode of the Professional Pricing Society's Podcast: Rethinking Cost-Plus: The Journey to Market-Based Pricing.

In the Professional Pricing Society's most recent podcast episode, Managing Director of North America, Tim Geyer joins Terence Eggleston to discuss all things market-based pricing.

Get ahead of competitors with market intelligence and AI

Discover in this episode why cost-plus pricing is no longer effective in today's highly competitive market landscape, and why market-based pricing is the optimal choice.

Throughout the interview, Tim Geyer exclaims how a market-based pricing strategy not only enables OEMs to enhance their parts business, but also accelerates revenue growth and cultivates stronger customer loyalty. 

Here you can listen to the podcast on all platforms:


Spotify Podcast

Google Podcast

Apple Podcast

Listen directly on the Professional Pricing Society site

A huge thank you goes out to the Professional Pricing Society and Terrence Eggleston for the great interview.

Check out Professional Pricing Society at https://www.pricingsociety.com/.


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