MARKT-PILOT Positions Itself for International Growth with New Management Team

With Kai Wiemer as Vice President Engineering and Marcel Michel as Vice President Marketing, MARKT-PILOT expands its management with additional experienced executives and sets the basis for international expansion.

With Kai Wiemer as Vice President Engineering and Marcel Michel as Vice President Marketing, MARKT-PILOT expands its management with additional experienced executives and sets the basis for international expansion. Alex Morbe becomes CEO and Tim Geyer takes over the expansion of the US location as Head of North America. Dr. Martin Ruth completes the management team as Vice President Finance & Operations. 



Chicago, Illinois // February 1st, 2023 - Years of experience in successful software scale-ups combined with > 140 years of technical expertise in the after-sales of mechanical engineering companies - MARKT-PILOT is positioning itself for the future and heralding further expansion. Alex Morbe has been with MARKT-PILOT since the beginning and was responsible for the establishment of the Chicago office last year as Managing Director North America together with Tim Geyer. In the future, he will form the new management team of MARKT-PILOT together with founder Tobias Rieker.    

Co-founder Amin Oumhamdi will remain with the company, but will withdraw from strategic management. "I want to focus more on the further development of our software again, and know that with the new line-up we have an extremely strong management team," said Oumhamdi. 

The company's recently announced expansion into Italy highlights its ambitions and underscores its strategic direction for 2023 and beyond. MARKT-PILOT is already one of the most successful and fastest-growing German B2B start-ups, and more than 150 renowned mechanical engineering companies already rely on its software solutions. 



MARKT-PILOT Management Team

 Tobi_Rieker_1Tobias Rieker is Co-Founder and Managing Director of MARKT-PILOT and is responsible for business development. He looks back on more than 7 years of professional experience in after sales of various mechanical engineering companies and revolutionizes an entire industry with MARKT-PILOT. 







As Sales Director, Alex Morbe was one of the first employees at MARKT-PILOT and has served as Managing Director together with Tobias Rieker since January 2023. With over 15 years of experience in management positions in the after sales of mechanical engineering companies, he is responsible for the strategic direction of the company. 






Marcel_Michel-1Marcel Michel looks back on 20 years of experience in various management positions in marketing. For the last three years he was Director of Corporate Marketing & Demand Generation at B2B SaaS provider LeanIX, where he was already part of a very successful SaaS scale-up.   








Kai Wiemer has more than 15 years of experience in the tech industry, most of it in start-ups and scale-ups. Most recently, he was VP Engineering at SoSafe, a cyber security awareness scale-up, where he was responsible for the IT strategy as well as the setup of the Development, Quality Assurance, Data, Cloud, Platform and Application Security departments.  







Dr. Martin Ruth has already joined MARKT-PILOT at the beginning of 2022 with nine years of consulting experience and is responsible for the areas of Finance, Operations, HR and Strategy. Most recently, he worked as a project manager at the Boston Consulting Group. His focus there was on strategic consulting for industrial and energy companies. 







Tim Geyer joined MARKT-PILOT in 2021. He graduated with a Master's degree in International Business Development from ESB Business School and was jointly responsible for setting up the Chicago office. He has a deep understanding of the US market and is responsible for further growth in US in his new role as Head of North America.     







MARKT-PILOT solves the biggest challenge in the service and after sales business of machine manufacturers and enables market-oriented spare parts pricing through automated market price research. The worldwide unique SaaS solution is based on years of mechanical engineering and after sales expertise and creates full market transparency about competitors, prices as well as delivery times of spare parts. Machine manufacturers benefit from previously untapped revenue and profit growth potential in the spare parts business, can work data-driven and proactively respond to market dynamics. The result: more sales and higher customer satisfaction. MARKT-PILOT was founded in 2020 and currently employs over 70 people, with more than 150 customers already using the software. The company has its headquarters in Esslingen am Neckar and a second location in Chicago. 


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