Blog
Retrofit and Component Business: An Approach with Growth Potential
Discover how Reifenhäuser drives customer benefits through intelligent component upgrades and market-based spare parts pricing.
Driving innovation in parts pricing for machine manufacturing. AI-powered solutions increase sales & customer satisfaction. See how it is done.
Stuttgart, May 2, 2025 - MARKT-PILOT, a leading provider of software for market-based spare parts pricing in machine manufacturing is celebrating its fifth anniversary. Founded by Tobias Rieker and Amin Oumhamdi in Esslingen near Stuttgart (Germany), the company has since developed from a start-up to a leading player in the industry. With its intelligent software solutions and services, MARKT-PILOT is changing the industry sustainably and setting new standards in the aftermarket and in the pricing of spare parts.
From Lecture Hall to Headliner
The idea for MARKT-PILOT was born out of the realization that market data is crucial for pricing in the parts business. Supported by the founding initiative GründES! at Esslingen University of Applied Sciences, the two entrepreneurs developed an innovative software solution for monitoring price information in the parts business of machine manufacturing companies in 2020.
"The decisive moment was when I realized that our product is not only scalable, but also works for all companies. An important step was winning the PUSH! Campus Challenge, a small start-up competition in the university environment that laid the foundation for further success."
MARKT-PILOT focused on internationalization at an early stage. After establishing itself in Germany, the company expanded to the U.S. as well as to Scandinavia and Italy. With offices in Chicago, Stockholm and Milan, it strengthened its global presence. MARKT-PILOT is a "Top Company 2025" and amongst the most popular employers in Germany.
The Series A financing round in 2024 yielded $43M which was allocated towards the development of new products and other initiatives. MARKT-PILOT has also purposefully built up a network of partners, many of whom are among the leading providers in their respective market segments due to their expertise. Existing cooperations are to be expanded and new ones concluded to further advance the market penetration of MARKT-PILOT.
“We are proud of our highly motivated team in North America and Europe. This expansion enables further growth and the acquisition of new talent," says Dr. Martin Ruth, CFO at MARKT-PILOT. This is reflected not least in the move to modern offices in the city of Stuttgart, one of the strongest economic regions in Europe. In this way, the company is set to become even more attractive to highly qualified talents."
With the PARTS FORUM in Chicago (USA) and the PARTS SUMMIT in Ludwigsburg near Stuttgart (Germany), the company has also established two industry events that are now among the most important international forums for aftermarket in machine manufacturing. Tobias Rieker: "We see ourselves as community builders and bring together service managers, pricing managers and managing directors in the industry for the exchange of knowledge. The desire for events of this kind especially for this clientele is great."
AI-Powered Future of Parts Pricing
MARKT-PILOT is continuously developing its software solutions and consistently relies on AI technology. In this way, the company wants to provide its customers with even more precise data. The primary goal is to further expand the products to enable high-precision pricing for any type of part based on automated market research – regardless of sub-industry or product category. In addition, the focus is on expanding the team: attracting more talent and strengthening the corporate culture.
"It's unbelievable what we've achieved in the last five years. More than 200 customers have been able to increase their sales by an average of 20 percent through our software – proof of the strength of our business model," emphasizes Tobias Rieker. MARKT-PILOT is optimistic about the future – with its trend-setting products for sustainable success in the spare parts business.
About MARKT-PILOT
MARKT-PILOT is a leading provider of software for market-oriented parts pricing in machine manufacturing. The solutions enable OEMs to conduct accurate market price research, automated price recommendations, and optimized strategies. Customers benefit from increased sales and margins as well as higher customer satisfaction in the parts business. Headquartered in Stuttgart and with offices in Chicago, Milan and Stockholm, MARKT-PILOT supports more than 200 machine manufacturers worldwide. The company employs around 150 people and received Series A financing of EUR 40 million in 2024. MARKT-PILOT's technology is based on many years of industry experience and offers comprehensive market transparency for parts.
Press Contact:
Carsten Lüdtge
PR Manager / Content Marketing Manager
MARKT-PILOT GmbH
carsten.luedtge@markt-pilot.com