AUTHOR

Carsten Lüdtge

Carsten Lüdtge is part of the marketing team at MARKT-PILOT, responsible for content management and communications. with a degree in journalism and more than 20 years of experience in public relations and corporate communications, his focus has always been on the IT industry — bringing both editorial craft and strategic perspective to every story he tells.

Stories by Carsten


Event

Close the Gap. Build the Community. Lead the Market.

PARTS FORUM 2026 brought aftermarket leaders to Chicago for a record-breaking day on pricing, strategy, and industry transformation. Here’s the...

Interview

Co-CEO at MARKT-PILOT: Not Splitting the Role. Multiplying the Capacity.

Two CEOs, one direction: Stephen Fauth and Martin Ruth on how MARKT-PILOT's Co-CEO model multiplies leadership capacity and turns customer needs into...

Pricing Performance

Winning the Moment: MP ONE™ and the Discipline of Pricing Performance

Shervin Esfahani explains how MP ONE turns market data, pricing decisions, and measurable outcomes into a continuous growth engine for the...