AUTHOR

Carsten Lüdtge

Carsten Lüdtge is part of the marketing team at MARKT-PILOT, responsible for content management and communications. with a degree in journalism and more than 20 years of experience in public relations and corporate communications, his focus has always been on the IT industry — bringing both editorial craft and strategic perspective to every story he tells.

Stories by Carsten


Interview

Co-CEO at MARKT-PILOT: Not Splitting the Role. Multiplying the Capacity.

Two CEOs, one direction: Stephen Fauth and Martin Ruth on how MARKT-PILOT's Co-CEO model multiplies leadership capacity and turns customer needs into...

Pricing Performance

Winning the Moment: MP ONE™ and the Discipline of Pricing Performance

Shervin Esfahani explains how MP ONE turns market data, pricing decisions, and measurable outcomes into a continuous growth engine for the...