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Anurag Garg Appointed Chief Product & Technology Officer
MARKT-PILOT is strengthening its top international management, laying the foundation for further growth in North America and Europe.
New VP Sales Europe at MARKT-PILOT: Steven Kugler drives SaaS growth in Germany, United Kingdom, Scandinavia & Eastern Europe.
Chicago, January 16, 2026 - MARKT-PILOT has recently appointed Steven Kugler as Vice President Sales Europe. In this role, he is responsible for driving the company’s European sales strategy with a particular focus on core markets including Germany, Switzerland and Austria (GSA), the United Kingdom, the Nordics and Eastern Europe.
Kugler has extensive experience in the international B2B SaaS environment, having worked with diverse teams and companies to achieve sustainable growth and success. Among the professional milestones he is most proud of are supporting the successful IPO of AvePoint and helping transform ATOSS into a pure-play SaaS provider.
At MARKT-PILOT, Kugler will focus on further expanding the European customer base while strengthening the company’s already strong footprint in the GSA region, where a large share of existing customers is located. By working closely with existing customers, he aims to deepen market understanding and systematically translate these insights into future growth across Europe.
A key priority in his new role will be developing and scaling the channel network in MARKT-PILOT’s European focus markets. By building strong, structured partnerships in the UK, the Nordics and Eastern Europe, Kugler intends to increase market reach and accelerate the adoption of MARKT-PILOT’s solutions across the continent.
“All my experience has led me to this point, and it feels great to take this next step at MARKT-PILOT. The company has a powerful product, innovative and driven people, and a clear vision for the future; together we will further develop the European market and deliver excellence to our customers at all times.”
About MARKT-PILOT
MARKT-PILOT makes pricing effortless for machine manufacturers and transforms it into a consistent engine of growth. In a rapidly changing aftermarket, instinct and outdated pricing methods can no longer keep pace.
With its unified Pricing Performance platform, MP ONE, MARKT-PILOT brings together market intelligence, pricing decisions, and performance measurement in one system. Manufacturers gain the clarity to understand their market, the confidence to make informed pricing moves, and the control to measure and improve performance.
MP ONE also enables teams to tailor pricing workflows across individual SKUs by combining real-time market data with their own internal data in a governed and scalable way. This gives manufacturers a structured and consistent method to apply pricing strategies, drive measurable impact, and strengthen pricing performance across their portfolio.
MARKT-PILOT supports more than 200 leading machine manufacturers worldwide. The company employs more than 150 people and is headquartered in Stuttgart (Germany) with additional presence in Chicago, Stockholm and Milan. Its technology is built on deep industry expertise and provides the transparency and precision manufacturers need to compete and grow in today’s dynamic economy. www.markt-pilot.com