Value Spotlight: Say It, Own It, Deliver It

Meet Ronald, our Head of Platform. In Ronald’s words, Say It, Own It, Deliver It stands for: 

We have the room to say what we think. 
We have the honesty to mean what we say. 
We have the integrity to do what we mean to. 
We have the means to create value with what we do. 
And with the eyes, ears, and guts to know what’s right, we make it real. 

In your own words, what does our company value "Say It, Own It, Deliver It" mean to you, and why do you think it’s important?

When you bring your car to a repair shop, you tell them to fix it — not what exact brakes to order or where to find the manual. Your need is a safe car. They own the problem now. Real ownership means they’ll also tell you, “We replaced a light that was broken, and you should come back in six months because there’s a minor oil leak that’s fine for now but will become an issue later.” 

Ownership means going beyond the specifications to understand the real need behind a change or request. If you lack information, you seek it. You make your work provide real value, see things through, and think end-to-end. 

But ownership isn’t just about you. We work in a dynamic, connected system where success depends on cooperation. You have your values, needs, hopes, and fears — as do your peers and customers. You keep your promises, live your values every day, and show them through action, not just words. 

As Deming said, “You cannot inspect quality into a product.” That applies not only to what we build but to culture, relationships, and everything we produce. 

"Ownership means going beyond the specifications to understand the real need behind a change or request. If you lack information, you seek it. You make your work provide real value, see things through, and think end-to-end. "

Head of Platform Ronald Bergmann

Can you share a specific moment where you felt proud to see this value in action—either in your work, in your team, or across the company?

There are countless moments. In my team, things break all the time — that’s just the nature of our work — and everyone jumps in to fix them. It happens naturally, with focus on quality, pragmatism, speed, and responsibility, all with a smile. We do have our processes, but they mostly reflect what we’d do anyway. 

I also see this across other teams. Even when I’m responsible for just one part of a project, I still get the full picture without asking — my colleagues deliver the context proactively. If this were a competition, we’d all win the gold medals for helpfulness, engagement, and efficiency. But it’s not a competition — it’s a highly autonomous, seemingly chaotic but highly-efficient hive. 

How does "Say It, Own It, Deliver It" shape the way you approach new challenges or opportunities?

It makes me take a step back to see the bigger picture. Do I understand the real need and who’s involved or affected? What do I know — and what don’t I know yet? Is it time to question fundamentals or just win a battle? When I own something, I need a plan — maybe rough, but adaptable, and sustainable. 

If this value were a person, how would you describe its personality?

It’s that one friend you’d hand your newborn to if you were deadly wounded. You just know they’ll do the right thing. No need to say a word. 

Anything else you’d like to share about why this value is meaningful to you?

This is a meta-value — it reinforces all the others. When you can rely on your peers, everything becomes more fun, passion and integrity lead to value creation and innovation, and keeping the customer’s need in focus makes everything click. 

It might sound simple, but when people have a sense of ownership, work becomes fun. And “fun” is actually a great indicator of a team’s health and culture — unsafe or inefficient environments destroy it. 

Ownership isn’t just for leaders; everyone can embody it. But one word of caution: Don't forget to take care of yourself. Doing something extra at the right time is powerful; doing it constantly isn’t sustainable. The good news is that among great Pilots, you can rest when needed — because you can rely on them to own it, too. 

"This is a meta-value — it reinforces all the others. When you can rely on your peers, everything becomes more fun, passion and integrity lead to value creation and innovation, and keeping the customer’s need in focus makes everything click."

Head of Platform Ronald Bergmann