AUTHOR

Krystell Fuguet

Krystell Fuguet is Team Lead Product Marketing at MARKT-PILOT. She is passionate about helping manufacturers unlock growth through smarter pricing strategies, data-driven decision-making, and modern aftermarket practices. With over 15 years of experience in B2B marketing, she works at the intersection of product, market strategy, and customer value, translating complex concepts into practical insights for industry leaders.

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Stories by Krystell

Spare Parts Pricing

The Price Waterfall in Packaging Machinery: Where Margin Quietly Walks Out the Line

In a 4.5% growth market, pricing is the only lever left. The price waterfall is where packaging margin actually lives, and where MP ONE makes it...

Krystell Fuguet Jun 11, 2026