AUTHOR

Krystell Fuguet

Krystell Fuguet is Team Lead Product Marketing at MARKT-PILOT. She is passionate about helping manufacturers unlock growth through smarter pricing strategies, data-driven decision-making, and modern aftermarket practices. With over 15 years of experience in B2B marketing, she works at the intersection of product, market strategy, and customer value, translating complex concepts into practical insights for industry leaders.

Stories by Krystell


Spare Parts Pricing

The Price Waterfall in HVAC: Where Refrigerant Transition Margin Quietly Disappears

The HVAC refrigerant transition and the D2C channel shift have broken the annual pricing cycle. Here is the price waterfall, the four pressures...