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Make More Money With Parts
By Leveraging Web Data

Wednesday, April 19th 2023 

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Tim Geyer

Head of North America,
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Kris Harrington

Chief Executive Officer,

GenAlpha and MARKT-PILOT provide the tools machinery OEMs need to grow spare parts revenue. We've partnered up to showcase the potential revenue that lies within your existing part sales.

Included in the webinar download, we provide a free exercise you can use to analyze your part sales data, highlighting:

  • Parts likely to be Underpriced
  • Parts likely to be Overpriced
  • Immediate steps to increase your Revenue

Unlock the insights to quickly make more money with parts!

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Download Your Copy!


Kris Harrington

Chief Executive Officer,

Kris is one of the original Co-Founders of GenAlpha, and an established thought leader in the B2B digital transformation space.

Before her time with the company, she worked in leadership roles in sales and aftermarket parts with Enerpac, Caterpillar, and Bucyrus International. She shares her vast knowledge and experience through blogs, webinars, podcasts, and social media.

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Tim Geyer

Head of North America,

Tim Geyer leads MARKT-PILOT in North America, and brings best practices from 100+ European manufacturers to share with OEMs across the US and Canada.

Prior to joining MARKT-PILOT, Tim led the charge into new markets helping international startups scale. Early in his career, Tim was an innovator in the manufacturing industry, driving revenue in sales and service roles.

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About GenAlpha

GenAlpha Technologies partners with original equipment manufacturers and aftermarket organizations to support their digital commerce journey.

GenAlpha offers so much more than an eCommerce solution, with digital 2D and 3D bills of materials catalogs, RMA, Warranty, and Product Configurator tools, Equip360 is a complete solution for supporting all aspects of equipment support and maintenance.

Visit the GenAlpha website at for more details on the company and its offerings.

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MARKT-PILOT has reimagined spare parts pricing by arming OEMs with market-wide intelligence for competitor pricing and lead times. After implementing a market-based pricing strategy, their 160+ customers have realized more than $200MM in additional revenue.

MARKT-PILOT’s software, PRICE-RADAR, pinpoints opportunities to increase parts revenue by identifying:

  • Advantageous lead times
  • Parts priced above or below market
  • Purchased part exclusivity

Join us to see how you can unlock more value from your existing sales. Download the webinar now!

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Our Partners


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