AUTHOR

Shervin Esfahani

Shervin Esfahani is VP of Global Marketing at MARKT-PILOT, where he leads global go-to-market strategy and is defining the emerging Pricing Performance category for industrial manufacturers. A two-time B2B SaaS category creator with a track record spanning public company CMO to growth-stage startups, he brings a builder’s mindset to scaling marketing organizations across every dimension, from brand to revenue. He holds an MBA from Johns Hopkins University.

Stories by Shervin


Pricing Performance

What Is Pricing Performance in Spare Parts Pricing?

Pricing Performance is the discipline of keeping every spare part price right, continuously, as the market moves. Learn what it means, why prices...