Spare Parts Pricing – Rethinking the #1 profit stream in the Agentic AI age
Date: March 25th, 2026
Time: 11:00 AM (CET)
Spare Parts Pricing – Rethinking the #1 profit stream in the Agentic AI age
What if pricing were your most powerful competitive advantage—rather than just an operational necessity?
In this partner webinar with Accenture, we will examine how industrial manufacturers can elevate pricing from an operational activity to a strategic growth lever. Accenture is a leading global professional services company that helps organizations drive strategy, digital transformation, and operational excellence through technology and innovation.
The session will highlight why spare parts pricing continues to be the most significant profit driver and how pricing must be fundamentally reimagined in the era of Agentic AI. Participants will gain insights into a practical, end-to-end blueprint that integrates pricing strategy, advanced AI capabilities, and full-scale automation.
We will present a proven transformation journey, illustrating a real-world client path from initial diagnostic and strategic design to tool enablement and execution. In addition, a live Market-Pilot demonstration will provide an ROI-focused perspective, showcasing competitive intelligence in action.
The webinar will also introduce MP ONE, the first platform designed to unify intelligence, decisions, and outcomes into a continuous Pricing Performance Loop.
We are not optimizing pricing workflows.
We are defining a new category.
In volatile markets, pricing is not a task — it is a strategic competitive advantage.
MP ONE transforms pricing into a measurable growth engine for industrial manufacturers.
Dr. Marcus Demmelmair - Managing Director, Accenture
Dr. Marcus Demmelmair is Managing Director at Accenture’s Pricing & Commercial Strategy Practice. Marcus’ passion is to advise on fresh commercial aftermarket strategies leveraging new business models, artificial intelligence as well as innovative technologies. Marcus combines deep spare parts pricing expertise with hands-on execution and has run complex parts pricing programs for clients in Europe, Asia and the Americas.
Daniel Lindner - Strategy Principal Director, Pricing & Commercial Strategy EMEA, Accenture
Daniel Lindner is a Strategy Principal Director in Pricing & Commercial Strategy at Accenture, helping leading B2B companies unlock sustainable margin growth through price differentiation, gross-to-net optimization, and AI-powered pricing. Based in Mannheim, he brings over 15 years of strategy consulting experience, combining deep pricing expertise with hands-on execution across industries such as high tech, chemicals, and industrial manufacturing.
Steven Kugler - VP Sales Europe, MARKT-PILOT
Steven Kugler has extensive experience in the international B2B SaaS environment, having worked with diverse teams and companies to achieve sustainable growth and success. Among the professional milestones he is most proud of are supporting the successful IPO of AvePoint and helping transform ATOSS into a pure-play SaaS provider. He now serves as VP Sales Europe at MARKT-PILOT, focusing on further expanding the European customer base while strengthening the company’s already strong footprint in the GSA region, where a large share of existing customers is located. By working closely with existing customers, he aims to deepen market understanding and systematically translate these insights into future growth across Europe.
Stefan Sandulescu - Senior Solution Engineer, MARKT-PILOT
Stefan is a seasoned B2B pricing and spare parts specialist with extensive experience supporting manufacturers and distributors in turning their aftermarket business into a strategic profit engine. He combines more than a decade in technical sales and customer success roles with deep expertise at SaaS vendors specialized in B2B pricing, helping industrial companies bring structure and transparency to complex spare parts portfolios, defend prices towards demanding customers, and align commercial, service, and IT stakeholders around data-driven decisions. At the Spare Parts Business Platform – Power of 50, Stefan contributes a practitioner’s view from the intersection of value-based pricing, market intelligence, and pricing software, focusing on how to embed smarter pricing and spare parts strategies into day-to-day sales and service workflows for sustainable, measurable margin improvement.
James Hom - Customer Success Manager, MARKT-PILOT
James joined Markt-Pilot earlier this year as a Customer Growth Manager and has been integral to helping customers drive value from the Markt-Pilot platform. He is an experienced professional with over 10 years of field services experience. During his time in field services, he spearheaded implementation of IoT and SaaS platforms to improve field and material processes that delivered higher efficiencies and returns.