AUTHOR

Krystell Fuguet

Krystell Fuguet is Team Lead Product Marketing at MARKT-PILOT. She is passionate about helping manufacturers unlock growth through smarter pricing strategies, data-driven decision-making, and modern aftermarket practices. With over 15 years of experience in B2B marketing, she works at the intersection of product, market strategy, and customer value, translating complex concepts into practical insights for industry leaders.

Stories by Krystell


Spare Parts Pricing

The Price Waterfall in Agriculture Machinery: Where Spare Parts Margin Quietly Disappears

Pass the tariff through, lose share. Absorb it, lose margin. The price waterfall is the third option, and MP ONE makes it operational.