MARKT-PILOT Launches Its Newest Innovative Solution, PRICEGUIDE

MARKT-PILOT announces its latest product, PRICEGUIDE, and completes the portfolio with an automated pricing tool for market-based pricing.

MARKT-PILOT announces its latest product, PRICEGUIDE, and completes the portfolio with an automated pricing tool for market-based pricing. 

Chicago and Esslingen, October 19th, 2023 - 

In a groundbreaking move, MARKT-PILOT announces the launch of PRICEGUIDE, a cutting-edge tool set to disrupt the landscape of machine manufacturing pricing. PRICEGUIDE enables machine manufacturers to effortlessly make data-driven pricing decisions, bringing a new era of precision and efficiency to the industry. 

 “At MARKT-PILOT, our mission is to foster innovation in the manufacturing industry and unleash the potential in the parts business for every single manufacturer. We are dedicated to building resilience by providing intelligent solutions that empower businesses to maximize their revenue and profit from spare parts, while simultaneously strengthening customer satisfaction and loyalty. The launch of PRICEGUIDE is a testament to our commitment and vision,” said Tobias Rieker, CEO and Co-Founder of MARKT-PILOT.  

PRICEGUIDE operates at the click of a button, utilizing the extensive market price research capabilities of PRICERADAR to deliver validated price recommendations for spare parts. This revolutionary pricing tool focuses on: 

  • Automated and validated price recommendations 
  • The creation of precise revenue simulations 
  • Time savings and more efficiency in spare parts pricing 

“MARKT-PILOT is now complete. PRICEGUIDE is a paradigm-shifting solution that leverages market intelligence to redefine pricing in the aftermarket industry. Get ready for a seamless parts pricing revolution that aligns perfectly with your business strategy.” added Alex Morbe, CEO at MARKT-PILOT. 

The extreme growth in 2023 keeps ascending, and MARKT-PILOT positions itself as a global player in the industry and underscores the value of transforming the parts business for machine manufacturers. “I have been investing in startups since 1997 and have financed well over 100 companies as an investor. MARKT-PILOT is the company with the fastest revenue growth in the 3 years since its foundation,” said Christian Siegele, Founder and Managing Partner at Capnamic Ventures. 

PRICEGUIDE can be found at By implementing this solution, machine manufacturers can anticipate not only increased profitability but also improved customer relationships. They can confidently offer competitive pricing, supported by validated market research and their own pricing rules. 






MARKT-PILOT addresses the biggest challenge in the service and after-sales business of machine manufacturers, enabling market-based parts pricing through automated market price research. This globally unique SaaS solution is based on years of machine manufacturing and after-sales expertise, providing comprehensive market transparency on competitors, prices, and lead times for spare parts. Machine manufacturers benefit from previously untapped revenue and profit potential in the spare parts business, enabling data-driven work and proactive responses to market dynamics. The result: increased revenue and higher customer satisfaction. MARKT-PILOT was founded in 2020, currently employs over 90 employees, and already has more than 180 customers using the software. The company is headquartered in Esslingen am Neckar and has further locations in Chicago and Milano. 

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