---
title: "Rethinking Cost-Plus Pricing: Tim Geyer on Pricing Podcast"
description: "Rethink Cost-Plus Pricing: Tim Geyer explores why market-based pricing is key in today's highly competitive market landscape"
---

[Blogs, Whitepaper & Guides On Market-Based Parts Pricing ](https://www.markt-pilot.com/en/resources/blog)

# [Rethinking Cost-Plus Pricing: Tim Geyer on Pricing Podcast](https://www.markt-pilot.com/en/resources/blog/tim-geyer-on-pricing-podcast-rethinking-cost-plus-the-journey-to-market-based-pricing)

 Written by [MARKT-PILOT](https://www.markt-pilot.com/en/resources/blog/author/markt-pilot) | Sep 14, 2023 4:24:18 PM

In the Professional Pricing Society's most recent podcast episode, Managing Director of North America, Tim Geyer joins Terence Eggleston to discuss all things [market-based pricing](https://www.markt-pilot.com/en/ultimate-guide-to-market-based-parts-pricing).

Discover in this episode why cost-plus pricing is no longer effective in today's highly competitive market landscape, and why market-based pricing is the optimal choice.

Throughout the interview, Tim Geyer exclaims how a market-based pricing strategy not only enables OEMs to enhance their parts business, but also accelerates revenue growth and cultivates stronger customer loyalty. 

Here you can listen to the podcast on all platforms:

→ [Spotify Podcast](https://open.spotify.com/episode/6XBzFtnyizouUkPe9CqpfV?si=awuocAj-RQqNWlfnbElP8w)

→ [Google Podcast](https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLnNvdW5kY2xvdWQuY29tL3VzZXJzL3NvdW5kY2xvdWQ6dXNlcnM6MjgwNTA5OTg1L3NvdW5kcy5yc3M/episode/MmY2ODBlZDUtMDM0MS00OGZkLThkMDktMDIxNzljNTFhYThk?sa=X&ved=0CAUQkfYCahcKEwjo49Wh_6WBAxUAAAAAHQAAAAAQAg)

→ [Apple Podcast](https://podcasts.apple.com/us/podcast/rethinking-cost-plus-the-journey-to-market-based-pricing/id1204949519?i=1000627548718)

→ [Listen directly on the Professional Pricing Society site](https://www.pricingsociety.com/podcast/episode/25c987a2/rethinking-cost-plus-the-journey-to-market-based-pricing)

A huge thank you goes out to the Professional Pricing Society and Terrence Eggleston for the great interview.

Check out Professional Pricing Society at [https://www.pricingsociety.com/](https://www.pricingsociety.com/).

 

[View full post](https://www.markt-pilot.com/en/resources/blog/tim-geyer-on-pricing-podcast-rethinking-cost-plus-the-journey-to-market-based-pricing)

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